In France, he's "Le Gentleman Celibataire." In Italy, "L'uomo Dei Sogni." Poles call him "Kawaler Do Wzlecia."

In this country, it's simply "The Bachelor." To the studio that sells rights to the reality series abroad, though, the show might as well be called "The Cash Cow," even if that's not very romantic.

Localized versions of the dating show, which airs on ABC in the United States, have become hits in their home countries -- good news for Warner Bros. International Television, which licenses the format to producers or broadcasters in other countries.

The success of "The Bachelor" overseas has also opened up the gates for other shows. "With ['Bachelor' producer and Warner Bros. subsidiary] Telepictures expanding and doing new shows like 'Big Man on Campus' [and] 'High School Reunion' ... we find ourselves in quite a few marketable formats," Jeffrey Schlesinger, president of the division, tells The Hollywood Reporter.

Warner Bros. takes a mostly hands-off approach to the production of the local versions of the show, provided the producers stay within the established limits of the franchise. "We do have quality-control provisions in the contracts," Schlesinger says.

Eight of the 12 foreign broadcasters -- including Britain's BBC3 and France's M6 -- that have aired their own "Bachelors" have renewed the show for a second season. There's no word on whether any of the local guys have managed to stay with their chosen woman, something that hasn't happened in five tries on the ABC show.